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"The marketing of Welsh
services can be hampered by names
that are difficult for visitors
to pronounce. Those who know about
marketing realise how important
it is that customers are not uncomfortable
when talking about places.
Some personal recommendations
undoubtedly lost just because
of this. This park, however, has
no such problem - which is a good
thing, for I am sure that there
will be many tributes paid to
it by those of no command of the
Welsh language.
Les and Glenys Moseley owned two
parks on the island some years
ago. A while later they bought
the only park on Anglesey with
a residential (park home) licence
- The Pines, right on the shore
of the Menai strait. What a lovely
park it is.
Those interested in such things
may recall that, when indifferent
ownership, this was a test-case
park where Terrapin first supplied
the homes in two halves plus a
roof, making three pieces. If
a home exceeds two parts it is
not within the legal definition
of a park (or mobile) home, so
Terrapin amended their models
for delivery in two pieces only.
Experience in running a residential
home park is evident in the Moseley's
approach to their new holiday
home park. It shows from the moment
a potential customer makes an
enquiry. The customer is told
immediately that although the
park has an 11-month licence,
it is very strictly for holiday
use only, and if the customer
is seeking somewhere to live then
he or she has come to the wrong
place. Of course, in the rare
event of a vacancy at The Pines,
there would be some redirection.
Having seen and read the licence
agreement for a pitch on this
park, I can confirm that the situation
is very clearly laid out - not
in small print, but large letters.
I met Les and Glenys at The Pines
and followed Les to Parc Y Wern
where, as I drove through the
stunning entrance, I knew they
were never going to have problem
filling the 29 twin lodges planned
for siting.
The saying goes that, as far as
property is concerned (and this
includes caravan parks), only
three things matter: location,
location, and location. Parc-Y-Wern
has it three times over. If you
want to be near the sea, it is
only a very short drive; if you
want to be near a very charming
town, then Beaumaris
is only a couple of miles away;
if you want a city close by, then
Bangor is all of 15 minutes in
the car - and if you want a stunningly
beautiful, quiet country park
with mountain backdrop, you just
found it. The village pub and
shop are within walking distance.
Starting with a green field means
the owners have been able to put
in all the services for all of
the pitches before a single home
was sited. Electricity in plentiful
supply for dishwashers and all
of the modern equipment; gas piped
from bulk tanks so no one has
to go out at night to change valves
or cylinders; telephone lines
to every pitch.
Delightfully landscaped, the park
has plants, decorative urns, floral
banking and standing stones, all
set in a grassy environment enhanced
by the use of slate and gravel
driveways, paths and ornamental
areas. Here, too they are trying
to achieve something of a Mediterranean
feel by planting Anglesey palms
(I am no gardener, but I think
they are some kind of Yucca.)
These palms are not so far-fetched
bearing in mind the mild climate
provided by the Gulf Stream warming
the local seas.
Every holiday home will have a
stippled finish, which is not
only easier to keep bright, but
also helps to add to the southern
sun atmosphere. Every home will
have a balcony as standard, while
to make the holiday homes feel
more private, all the doors are
on the same side. The last special
item is that the homes will be
provided with timber sheds, each
of which, having gone through
a new process, will have a fire
certificate.
We met Kevin and Sheila Tizzard,
who have bought the second holiday
home to be sited here - and it
was difficult to stop them singing
the praises of the place long
enough to take their photograph.
The Tizzards, from Merseyside,
were visiting the park with their
foster children. The first holiday
home to be sited is owned by a
lady who lives in Deganwy, all
of half an hour's drive away and
a very pleasant and sought after
place to live. She, however, spends
most of her weekends at Parc Y
Wern.
The park owners, Les and Glenys,
are a lovely English husband and
Welsh wife team. They have taken
the decision to support local
industry and sell only three makes
of holiday homes: two by companies
in Wales, Heritage and Cambrian,
and Tingdene from England.
The Moseleys' experience with
a residential park has directed
the way in which they set up pitch
licence agreements for their customers.
It was their expressed desire
to follow as closely as possible
the policies of the Mobile Homes
Act 1983 for the benefit of customers
on this park. Since Parc Y Wern
is a holiday park, they cannot
use the provisions of the Act
as such, but they mirror its intent
where they can. Each agreement
is drawn 'in perpetuity'; actually
I think within current law this
means 80 years but it is near
enough to perpetuity in holiday
park terms.
Ground rent is currently at £1000
per annum and will rise to £1500
in the next couple of years, as
the park fills up. When the rent
reaches the latter figure, the
agreement states that it will
be reviewed annually in line with
the official Retail Prices Index.
These rents are exclusive of council
tax, which is being determined
by local authority, and services.
Rules on sales by holiday home
owners and assignment of pitches
reflect those of the Mobile Homes
Act almost precisely, and commission
levels are set along those lines,
too. At 10%. Gifting the home
and assigning the pitch to a family
member is straightforward, subject
only to the park owners' approval
of the transaction, approval of
which will not be withheld unreasonably.
So how much does a twin unit on
Parc Y Wern cost? Well, you could
buy for around £70,000 but
it all depends on what you want
tp specify for your holiday home.
On the day I spoke to Les, a home
had just been sold for £100,000.
Whatever the price, it will be
exactly what the manufacturer
suggests as the proper retail
price for that unit plus the cost
of transport from the factory
(this can be £2000 or more)
and somewhere around £6,500
for base, siting and installation.
Not only is this going to be lovely
park for holidays and weekends,
but the owners have also shown
a real regard for their customers'
interests."
Talk
to Les or Glenys Moseley on 01248
490059 or write to them at Parc
Y Wern, Llangoed, Beaumaris, Anglesey,
LL58 8NY
www.parc-y-wern.co.uk
Article reproduced from Park Homes
& Holiday Caravan Magazine
December 2003
Click here for photos of the park
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